Business people are fascinated about new digital businesses trends, all the available software, Ads promising wonderful results, free demos, integrations, Artificial Intelligence, and all the possibilities that Digital can bring in so many ways.
Unfortunately, entrepreneurs face all this novelty with a reduced budget, little experience in the digital world, and a small team that must also attend to daily tasks. If you are reading this words is because you have already passed a large learning curve, loads of reading, tutorials, change, confusion, and finally understood that the first step to start, modernize or optimize your online business is a Digital Strategy.
Digital Strategies (DS) are blueprints, or maps designed to understand, plan and manage digitalization processes.
They help to prioritize objectives, and analize tactics to reach them; they allow to choose the right software; they also serve as axis roadmap during all digitalization stages.
There are different types of Digital Strategies.
The most fundamental for online businesses are:
Software & AUTOMATION Strategy
customer & user experience STRATEGY (cx-ux)
digital Content & marketing Strategy
HOLISTIC digital TRANSFORMATION Strategy
THROUGH THE TEST RESULTS, YOU WILL BE ABLE TO UNDERSTAND WHAT KIND OF DIGITAL STRATEGY IS THE ONE THAT YOU NEED TO DEVELOP.